Today, email remains one of the most profitable marketing channels: according to the Data & Marketing Association (DMA), every euro invested generates an average return of €42. But behind these numbers lies a more complex reality: are your emails actually reaching your prospects’ inboxes? And more importantly, how can you turn a simple email address into a long-term customer relationship through nurturing?
Many companies find that their internal teams lack the time or technical expertise to manage deliverability, advanced segmentation, and campaign automation within their CRM. This is where outsourcing emailing operations and CRM Ops comes in. It allows you to entrust experts with the technical and strategic management of your campaigns to maximize the impact of every message.
But why outsource? What concrete benefits does it bring for deliverability and customer relationships? And how can you ensure that your campaigns don’t end up in spam? Let’s explore these questions together.
Why Email Deliverability Is a Major Challenge
Deliverability is your emails’ ability to reach the inbox rather than the spam folder. Without it, your marketing efforts collapse.
Today, 20% of commercial emails never reach the inbox (Validity, 2023). Causes include poor technical setup (SPF, DKIM, DMARC), low-quality lists, or poorly managed sending frequency.
By outsourcing email management:
- Your DNS (SPF, DKIM, DMARC) is configured by experts.
- Your lists are regularly cleaned and segmented.
- You benefit from anti-spam best practices validated by major providers (Google, Microsoft, Yahoo).
👉 Result: a stronger sender reputation, increasing the likelihood that your emails actually reach your prospects’ inboxes.
How Nurturing Boosts Conversion
Nurturing involves maintaining relationships with leads through personalized, automated emails. The goal: turn a “cold” contact into a loyal customer.
According to DemandGen Report (2024), companies using nurturing generate 50% more qualified leads at lower cost. Outsourcing this function gives you ready-to-use scenarios:
- Automated welcome sequences.
- Intelligent follow-ups for inactive leads.
- Content tailored to the prospect’s maturity stage.
Example: A SaaS SME can automate customer onboarding with a series of five educational emails. This reduces churn and increases conversion rates for free trials.
Why Outsource CRM Ops Instead of Managing Internally?
CRM management (Customer Relationship Management) isn’t just about storing contacts. It’s a complex ecosystem involving integrations, automations, and analytics.
Outsourcing your CRM Ops allows you to:
- Save time by entrusting technical management (HubSpot, Salesforce, Zoho, etc.) to experts.
- Benefit from automation best practices.
- Gain a clear overview of your pipeline with optimized dashboards.
According to Gartner (2024), 40% of companies already outsource part of their CRM Ops to gain efficiency and reduce operational costs.
How Outsourcing Improves Long-Term Deliverability
Deliverability isn’t a sprint it’s a marathon. Outsourcing provides continuous monitoring and regular adjustments.
Specialized providers track:
- Open and click rates.
- ISP feedback loops (spam signals).
- IP and domain reputations.
With external management, you avoid bad practices (buying email lists, mass sending without segmentation). The focus shifts from quantity to quality: it’s better to send 10,000 targeted emails than 100,000 unwanted ones.
Which Sectors Benefit Most from Outsourcing?
All sectors can benefit, but some gain particular advantages:
- E-commerce: promotions, abandoned cart reminders, personalized follow-ups.
- SaaS: automated onboarding, use-case nurturing, upsell.
- B2B services: lead nurturing, webinar follow-up, sales follow-ups.
Example: An online store outsourcing its campaigns often sees conversion rates rise 20–30% thanks to better A/B testing and segmentation practices.
Costs and ROI of Outsourcing
Many think outsourcing is expensive, but it often saves money.
- Cost of an internal specialist: €40,000–€60,000/year.
- Cost of an outsourced provider: often 30–50% less.
- ROI: up to 4.2x the initial investment (HubSpot, 2024).
Outsourcing lets you pay for precise expertise without bearing the fixed costs of a full-time employee.
Emailing remains a powerful lever, provided you master deliverability and build lasting customer relationships through nurturing. These operations, however, require technical and strategic expertise that is difficult to maintain in-house. Outsourcing CRM Ops and emailing thus appears as a winning solution: more time, fewer errors, and maximized ROI.
By entrusting your campaigns to specialists, you ensure not only that your messages reach their target, but also that they create a real relationship journey. Whether you are e-commerce, SaaS, or B2B, outsourcing is an investment in sustainable growth.
👉 Ready to take the next step? Test outsourcing now to see the concrete impact on your deliverability and conversions.
FAQ – Outsourced Emailing & CRM Ops
It’s your emails’ ability to reach the inbox, not the spam folder. It depends on domain reputation, list quality, and technical best practices.
To save time, avoid technical mistakes, and leverage advanced automation without training an internal team.
Common tools include HubSpot, Salesforce, Zoho, ActiveCampaign, and Brevo (formerly Sendinblue).
Yes, even a small business can outsource campaigns to professionalize marketing and improve deliverability.
It depends on volume and complexity, but costs are often lower than hiring internally.
Yes, if you choose a provider that respects regulations and hosts data in the EU.
Yes, outsourcing doesn’t mean losing control: you set objectives and approve content.
On average, email ROI is 42:1. With improved deliverability and optimized nurturing, this ratio can rise even higher.
👉 Contact us to discuss your project and avoid the pitfalls of international outsourcing, or explore our tech platform at: www.breedj.com
