Level of study : Graduate

Level of experience : Experience between 2 years and 5 years



Harvey
Operational Marketing Manager

Country : Malawi

Availability : In 1 month



About us

Hi, I am Harvey Banda, a Sales and Marketing professional who is driven by delivering customer satisfaction profitably. During a three-year period working with multinational companies like Castel, Airtel and Unilever, I have become acquainted with the right strategies and tactics suitable for the fast paced FMCG industry. I am Passionate about making an impact and believing that nothing is ever impossible but achievable through daring to start, learning on the go and from others and most importantly the desire to improve continuously in the ever-changing world. I come to you as an analytical individual who can strategically expand, preserve and improve you company’s existing procedures, standards and policies. I have a proven ability to win new business, explore new avenues of activity and find opportunities that the company can exploit in its bid to develop and grow. I am someone who can crunch the numbers and quickly understand the value behind what makes your business grow. As the acting Category and Channel Development Manager for Unilever Malawi, I have been instrumental in overseeing day-today customer marketing activities and focusing on the long-term interests of the business in Malawi. I am the main point of contact for a range of sales, brand and marketing issues in the country. At work, I have gained a reputation for making things happen beyond the standard plans and for meeting targets and deadlines with ease. Furthermore, I am sociable by nature and come to you with a record of building partnerships internally and externally. In addition to this I am receptive by nature and always receive constructive criticism in a positive way.

Experiences

  • Castel

    To manage territory retail sales and distribution activities including management and supervision of distributors, channel partners , subscriber acquisition, retention , dealer relations , and related financial performance inorder to achieve revenue , quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relations to business goals.

  • Unilever

    Responsible for implementing marketing and communication plans into a channel and achieve brand volume , share and sales goals by implementing in-store promotional plans with other sales teams and manage and grow brand equity; Ensure alignment between sales and category team action plan; Deliver motivational presentation to Key Account Managers and be support to them while selling plans to trade and contribute to forecasting, responsible for brand forecasts and targets.

    - Strategic Marketing Activity Planning, Marketing Creative Concepts and implementation of Marketing campaigns.
    - Shopper and Customer Marketing
    - Managing In - store execution through merchandising teams
    - Landing category management initiatives such as category navigation aids in-store, planogram implementation according to category thinking, Point of sale materials
    - Pricing
    - Sales and sales financials analytics,
    - Demand Forecast inputs
    - Shopper insights understanding and shopper activations, Promotions
    - New Product Launch and market deployment
    - Managing budgets- promotions and merchandising

  • Airtel

    To manage territory retail sales and distribution activities including management and supervision of distributors, channel partners , subscriber acquisition, retention , dealer relations , and related financial performance inorder to achieve revenue , quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relations to business goals.

Trainings

  • Bachelors Degree

    Business Administration

    validée
  • Marketing

    Diploma in Marketing

    Certification issued by London Chambers of Commerce and Industry (LCCI)

    validée

Certifications

  • Sales Forecasting

    Certification Authority : LinkedIn