N°14413 Consulting Creative Director & Branding Specialist

BRANDING

BRAND IDENTITY

BRAND DESIGN

Level of experience : Over 10 years

Level of study : Graduate

Country : South Africa

Local time : 09:05 ( UTC +02:00 )

Availability : Immediately

Number : #14413

Talenteum charges the cost of the Talents made available and is only remunerated by a monthly subscription starting at € 190/month.

Experiences

Executive Creative Director

Adlab//Mccann Zambia March 2020 to December 2022

• Creating effective creative 360˚ marketing campaigns to support client’s business strategies
• Managing a team of Designers, Copywriters, Videographers, Animators, Radio Producers, etc
• Onboarding/briefing freelance collaborators
• Brainstorming with team - helping to turn ideas into larger creative concepts
• Providing creative direction across brands
• Developing pitch creative concepts to win new business
• Presenting creative concepts to clients
• Working across multiple brands (including MTN aYo, Absa Bank Zambia, Seed Co, Parmalat/Lactalis etc)
• Maintaining quality of creative work: Reviewing (TV/video, radio, print, digital) and providing constructive criticism
• Creating / reviewing video scripts and storyboards
• Collaborating with production houses on TVC treatments and storyboards
• Creative direction and review of TVC and video shoots
• Devising brand identities
• Reviewing monthly content calendars
• Strategising over-all campaign direction
• Coordinating creative team in one conceptual direction
• Maintaining brand identity of individual brands across various countries
• Working with Traffic re timelines, processes etc
• Weekly catch-ups with executive team to ensure departmental alignment
• Monthly presentation to management team
• Quarterly reporting to board of directors
• Understanding the needs of the client
• Finding and retaining creative talent

Consulting Creative Director

Echo House Ghana May 2018 to February 2020

• Creating effective marketing campaigns to support client’s business strategies
• Implementing a Traffic Management system
• Introducing Traffic Management software
• Running workshops to improve collaboration and workflow efficiency
• Managing a team of Designers, Copywriters, Videographers, Content Creators, etc
• Brainstorming with team - helping to turn ideas into larger concepts
• Presenting creative concepts to clients

Consulting Creative Director & Branding Specialist

Epingkasykat February 2016 to April 2018

• Branding strategy
• Re-branding
• Brand name-generation
• CI development
• CI Guide creation

Head of Brands

Home Choice December 2012 to January 2016

• Leading a team of 35 creatives
• Managing a large, cross-functional team consisting of Designers, Copywriters, Digital Designers, Digital Copywriters, Developers, DTP, Repro, Photographers, Stylists, Set-builders, Traffic, etc
• Responsible for a creative budget of R23mil+ (salaries, photography, etc)
• Omni-channel approach: working/collaborating across catalogue, e-commerce, call centre, pop-up shops, warehouse, sales agents, showroom, etc
• Collaborating with marketing, merchandise, production, distribution, as well as other internal departments
• Managing creative timelines, resource and budget
• Finding and retaining creative talent
• Building a strong creative organogram
• Re-branding a brand that has been around for more than 30 years
• Spearheading the redesign of a catalogue, with a circulation of 700,000 – to be more visually appealing, easier to navigate, as well as more cost-effective
• Re-designing packaging and marketing material to enhance the customer journey
• Brainstorming with team - helping to turn ideas into larger concepts

What do you want to do ?

About me

Executive Creative Director with more than 25 years experience in advertising, marketing and branding. Her most recent Creative consultancy was with Adlab//Mccann Zamiba. And prior to that, with Echo House Ghana. She is a creative problems-solver and has often been referred to as a “one-stop-creative shop”.